About us the official merchandising arm of Winners Circle Entertainment, we are dedicated to amplifying the essence of Brooklyn's vibrant music scene. Our dynamic collection features t-shirts, hoodies, hats, and much more.

Our Story

Founded in 2019 by renowned rappers Sheff G and Sleepy Hallow, along with collaborators Eli Fross, Jay Bezzy, and producer Great John, Winners Circle Merchandise was born out of a passion for Brooklyn drill music and urban culture. Our founders' deep roots in the music industry inspire every piece in our collection, making our merchandise much more than just apparel.

What We Offer

We celebrate the label's artists and the community that supports them. Our exclusive line of products is designed to resonate with fans of Brooklyn drill music and beyond. Each item we offer reflects the gritty, raw, and authentic sound of the streets of Brooklyn.

Where to Find Us

Whether you're looking to make a statement or show support for your favorite artists, you can shop our collection online or find us in select stores. Every piece of merchandise is a testament to the energy and spirit of Winners Circle Entertainment.

Join the Circle

Owning our merchandise means more than just fashion – it's about being part of a movement. We invite you to join us in celebrating the culture and music that defines Brooklyn.

Stay connected with us for the latest releases and exclusive drops. Follow us on social media and be part of the Winners Circle family.

Winners Circle Merchandise – Own a piece of our urban culture.