Winners Circle Merchandise is the official merchandising arm of Winners Circle Entertainment, A record label and music collective based in Brooklyn, New York. The label was founded by rapper and songwriter Sheff G, along with his close friends and collaborators Sleepy Hallow, on the roster is Eli Fross, Jay Bezzy and producer Great John. Winners Circle Merchandise produces and sells a range of merchandise, including t-shirts, hoodies, hats, and other items featuring the Winners Circle Entertainment logo and branding. The merchandise is available for purchase on the label's website, as well as through various online retailers and select physical stores. The merchandise is popular among fans of the label's artists, as well as fans of the Brooklyn drill music scene more broadly.